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About Us

Our Background

Now, more than ever, improving your customer experience should be a more significant component of your corporate strategy.

Digital transformation has re-imagined human experiences from how people live, work, play, buy and connect. Everything is being rethought, simplified and improved – even things people have taken for granted throughout their lives.

 The marketing landscape has dramatically changed: consumers want the same kind of experience with every brand they encounter; there is a powerful convergence of marketing and technology, and brands are no longer built through advertising but through intuitive experiences.

Customer Experience has emerged as the key driver of sustainable business growth. A one-point increase in Customer Experience scores can translate into a significant increase in revenue.

To unlock growth, marketing organizations need a new breed of agency – one that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best experiences on the planet.

At Senufo, we leverage customer insights to improve the effectiveness of your products and services and to bridge the gap between your brand promise and consumer expectations by creating transformative experiences.

Opportunity

This presents two emerging issues:

High Consumer Expectations

Your customer experience isn't measured exclusively against your industry competitors, but rather against tech pioneers like Apple, Airbnb, Uber and so on.

Lack of Control of the Consumer Experience

Many businesses do not recognize the importance of having customer experience strategies and instead, they overestimate their current capabilities.

The Modern-Day Consumer is Burdened By:

1. DECISION FATIGUE

Too much choice

We make over 35,000 decisions every day. Over 250 decisions are just around food.

2. TIME DEBT

Not enough time

Ultra-competitive workplace, over-scheduled, families, always connected, always on to something and barely focused.

3. CONTENT SHOCK

Too much information

There is too much content for any of us to process. We have attention deficit; offers, promotions, social streams etc.

WE BELIEVE THAT

A CONNECTED CUSTOMER EXPERIENCE IS THE NEW BATTLEGROUND FOR BUSINESS GROWTH.

a newly level of connectivity between marketing, business, customer, service technology and consumers.

Our Practice

We are a hybrid consultancy working with SMEs in emerging markets to help them discover hidden opportunities for growth and create winning products and services. We believe that growth efforts require alignment of the core functions in an organization working together towards the business mission and vision. 

“If you talk to consumers the way advertisers do, they will punch you in the face.”                                      

                                    – Hugh MacLeod

Our awesome team actually knows why

Phone
Ph: +254719876919

Email
growth@senufo.co

Direction
833 Purshotamm Place,
Westlands Road,
Nairobi, Kenya

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